Flagship Case
Land and Expand: Turning Connected Fleets into Revenue
Global Automaker — Connected-Car Services
01 / Problem
Fleet vehicles were connected but sat inactive and unpaid.
Most connected vehicles weren't paying.
02 / Diagnose
KPI-Driven Opportunity Map
From impediment to fix, each tied to a clear objective.
Tap a row to focus it.
03 / Prioritize
#1
1-click bulk enrollment — the biggest RICE payoff
| Rank | Initiative | Reach | Impact | Confidence | Effort | RICE Score | Decision |
|---|---|---|---|---|---|---|---|
| #1 | 1-click bulk enrollment | 5,000 | 3 | 80% | 3 | 4,000 | Build now |
| #2 | Dealer ROI calculator | 4,000 | 2 | 90% | 2 | 3,600 | Build now |
| #3 | Weekly savings reports | 3,000 | 2 | 70% | 3 | 1,400 | Build now |
| #4 | Third-party fleet platform integrations | 1,500 | 2 | 50% | 8 | 188 | Defer |
Tap a row to see why it was scored that way.
RICE = (Reach × Impact × Confidence) ÷ Effort.
04 / Experiment
Test before you scale
Hypothesis
Easier sign-up and proven savings will drive more paid subscriptions.
Test
Before-and-after comparison of dealer activation rates around the tool launch.
Result
Sign-ups up ~15%.
+15%
Dealer sign-ups
+12%
Active subscriptions
$2.9M
Subscription revenue
Before-and-after comparison around the tool launch.
05 / Architect
Tiered subscriptions plus a usage loop
Subscription tiers
Value stacks by tier — no prices shown (set per region).
Connect
See every vehicle
- Vehicle health alerts
- Basic remote diagnostics
- Trip history
Protect
Keep fleets running
- Advanced remote diagnostics
- Geofencing
- Maintenance alerts
- Live vehicle location
Optimize
Lower cost per mile
- Fuel usage analytics
- Route optimization
- Driver behavior scoring
- Priority support
ROI calculator
Show fleet managers the savings at their scale.
$4,500/mo
Estimated monthly fuel savings
$3,000/mo
Estimated maintenance savings
$6,300/mo
Net savings after subscription
Illustrative estimates.
Growth loop
Land with a trial, expand with proof. Step through the loop.
Step 1 of 4
Fleet activates a trial
A connected fleet starts a no-cost trial across part of its vehicles.
06 / Results
$0.0M
Subscription revenue
Active subscriptions