Flagship Case
Launching at Scale Under Pressure
Fortune 50 Automaker — Connected Vehicle Platform
01 / Problem
Connected-car features were launching on 4 product lines, but software updates failed about 1 in 4 times. Failed updates frustrate drivers, and frustrated drivers stop renewing.
74%
Update success — 1 in 4 updates failed.
02 / Diagnose
KPI-Driven Opportunity Map
From impediment to fix, each tied to a clear objective.
Tap a row to focus it.
03 / Prioritize
#1
Update reliability fixes — the biggest RICE payoff
| Rank | Initiative | Reach | Impact | Confidence | Effort | RICE Score | Decision |
|---|---|---|---|---|---|---|---|
| #1 | Update reliability fixes | 2,500,000 | 3 | 90% | 4 | 1,687,500 | Build now |
| #2 | 5G + premium trial bundle | 800,000 | 2 | 70% | 3 | 373,333 | Build now |
| #3 | New infotainment features | 2,500,000 | 1 | 50% | 8 | 156,250 | Defer |
Tap a row to see why it was scored that way.
RICE = (Reach × Impact × Confidence) ÷ Effort.
04 / Experiment
Test before you scale
Hypothesis
If we test updates with real customers and fix what breaks, updates will be reliable enough to launch.
Test
4 rounds of customer testing. We fixed failures after each round.
Result
Update success rose from 74% to 98%.
05 / Architect
A launch process built to last
06 / Results
98%
Update success
+12%
OnStar renewals
0.0M
Connected vehicles brought online